Venmo Hits the Road:

Big Ten Campus Series

Venmo

Client/ Brand: Venmo
Role: Creative Strategist & Video Producer

Venmo tasked us with creating a social-first campaign to promote their new college-branded debit card at Big Ten schools nationwide. I helped brainstorm the campaign strategy, then traveled to college campuses across multiple states to produce and shoot content on the ground, with quick-turn editing to keep pace with the activation schedule.

We concepted and produced two social series to bring the campaign to life:

"Score More With Venmo" — On-campus interviews testing college students' football knowledge during big games, with prizes ranging from game tickets to Venmo merch.

"Paid My Dues" — Sit-down conversations with former college football champions at Venmo's Big Ten activations, reflecting on their college experiences.