The Great Chip Pronunciation Debate

Utz is well known for their perfectly salty, crunchy chips — but far less known is the true pronunciation of the brand name. We discovered that fans had conflicting (and passionate) opinions on how to say “Utz,” so we leaned into the debate with a social-first campaign.

We staged a mock feud between Utz’s social media managers, each defending their own pronunciation, and rolled out over 20 pieces of video and meme-style content across Instagram, TikTok, and Facebook — all fueling the “conflict”

Okay, but what is the correct pronunciation?
The world may never know.

Results

• Over 1 million organic impressions across platforms

• Generated free press coverage

• User-generated content talking taking sides on the debate