Record Room X Adidas Boat Party

Client / Brand: Record Room & Adidas
Role: Art Director & Director of Social Strategy
Platform(s): Instagram, TikTok, Posh, Email

As the official music partner for the adidas NYC summer boat party celebrating the launch of a new sneaker, I led the end-to-end social strategy and creative execution. Within one week, I developed the campaign concept and produced a promotional social video featuring one of the event's headlining DJs, blending Record Room's identity with adidas' visual aesthetic.

On set, I art directed the shoot and managed the freelance videographer to bring the creative vision to life. I also oversaw the campaign's promotional creative across Instagram, Posh, and email marketing to drive awareness and attendance. Following the event, I led the recap content strategy, selecting imagery and producing social assets that captured the event's fashion, music, and energy.

Key highlights

• Selling out 800 RSVPs within an hour

• Getting over 500k organic impressions for the total campaign

• Building partnership with Adidas and DJs