Building The Record Room Brand

Client / Brand: Record Room
Role: Director of Marketing & Social Strategy
Platform(s): Instagram, TikTok, Email, Events, Partnerships

I joined Record Room just after it opened and have played a pivotal role in shaping the brand from the ground up. Over the past two years, I’ve led social strategy across platforms, launched a weekly newsletter, and helped drive event promotion, all while building a loyal community of music lovers, DJs, and creatives. My work has been key in establishing Record Room as a cultural hub in New York City’s city’s music scene.

Key highlights:

• Grew Instagram following from 5,000 to nearly 50,000 (organically)

• Created a cohesive brand identity and long-term marketing strategy

• Helped sell out major events including

  • 400 person NYE party

  • 500 person summer boat party in partnership with Adidas