Record Room X Crosley Collab

Client / Brand: Record Room
Role: Creative Direction & Strategy
Platform(s): Instagram

Record Room teamed up with the iconic record player brand Crosley to launch a holiday giveaway designed specifically for vinyl enthusiasts. I led the creative direction, producing a stylized shoot in the atmospheric Record Room to showcase Crosley’s newest model. I then created an Instagram Reel to drive awareness and engagement, and followed up with performance analysis to extract key insights for optimizing future campaigns.

Results:

• 35,000+ impressions

• Nearly 2,000 engagements

• 600+ new followers for Record Room in just 24 hours